Social Media Specialist

Create impact as a Social Media Specialist 

NRMA Insurance has been helping Australians with their general insurance and actively supporting communities for 100 years. Part of Insurance Australia Group (known as IAG), we’re proud to be one of Australia’s most iconic brands.

Your Role

We are seeking a dedicated Social Media Specialist to join the Channel Marketing team within Retail Insurance Australia (RIA). You’ll be responsible for managing the brand on social media platforms, design full funnel paid social media strategies, and delivering insight-driven targeting across all social media ad accounts. With your experience in social and campaign management, your ultimate accountability is to help deliver total customer number growth for IAG across our portfolio of brands. 

You’ll drive regulatory compliance, risk management and marketing efficiency across the Customer, Experience and Marketing team, elevating our level of discipline and performance, and all in the service of liberating creativity through great process.

This role will collaborate with the Brand and Communications team, content producers, agency partners to create social media messaging, content and strategies that deliver on strategic marketing priorities. 

We have a Permanent or 12-month contract position available and welcome applicants based in Gadigal Country (Darling Park 2, Sydney) and Naarm (Melbourne)⁠⁠. We work flexibly with a mix of work from home and the office. 

About You

• Minimum 5+ years’ experience in social media roles in house or at agencies, working on digital platforms including Facebook, Instagram (Meta), and TikTok

• A proven track record for producing content and campaigns that deliver business results

• Must have an excellent understanding of social ad campaign management including creative development, audience building, conversion optimisation, and keeping pace with the changing landscape of social media

• Strategic ability to translate the bigger marketing picture into a full funnel social strategy and implementation plan

• Analytical ability to think critically and use data-driven insight to make recommendations based on business requirements

• Strong proficiency in Excel, social media metrics, and budget management, and relationships management

• Minimum bachelor’s degree required

Applications close Wednesday 23 April 2025 at 23:59pm AEST. 

Joining NRMA, you’ll have access to a raft of benefits from across the group: 

• Dedicated career growth programs, including the award-winning IAG Academy      

• A certified Family Inclusive WorkplaceTM     

• Work from home and many more flexibility options with myFlex     

• Discounts on every day and special occasion items   

• Community volunteer days and team volunteer activitie 

*employment type eligibility criteria apply

About Us

As part of IAG you'll enjoy a world of career opportunities, a purpose-led place focused on creating connection and belonging, and where you can create meaningful impact every day and grow your career beyond the expected. That’s not just words. It’s our people promise. We're ready for you with unexpected opportunities for your career, your work-life and your ability to make a difference. We celebrate all viewpoints shaped by life experiences and culture, and are guided by the knowledge and voice of Aboriginal and Torres Strait Islander peoples, businesses, and communities. We collaborate on Indigenous-led solutions that enable growth and create meaningful change for our customers and employees.

We’re ready for you. Apply today.   

Learn more about who IAG is here.