Marketing Automation Specialist

Make a difference as a Marketing Automation Specialist

Join the largest general insurance group in Australia and New Zealand.

Your Role  

As a Marketing Automation Specialist, you’ll lead the implementation of customer journey-led marketing programs utilising our automation platform, Adobe Campaign. You’ll define the technical solution design and build segmented customer audiences by using first party data, deploying across all personalisation channels including email, SMS, mail, push, onsite, social and paid digital channels. 
Your expertise in personalisation and marketing automation will help translate the business requirements through orchestrated customer journeys. 
As a key part of the Personalised Marketing team, you’ll ensure we deliver exceptional customer experiences throughout the full customer lifecycle. You’ll be an effective communicator, confidently expressing ideas and fostering collaboration within the broader Personalised Marketing team. You’ll embrace agile ways of working, to continuously deliver to uplift campaign effectiveness and improve business outcomes.

This is a permanent opportunity, to be based in Gadigal Country (Darling Park 2, Sydney).  

About You 

• Hands on expertise in technical roles within marketing automation platforms; Adobe Campaign/AJO and broader Adobe suite preferred.
• Strong SQL and relational database knowledge
• Experience translating business requirements into technical outputs, using your expertise to add value and elevate outcomes.
• Demonstrated experience building campaign workflows across a variety of 1:1 channels including email, SMS, mail, push, and digital retargeting.
• Broad understanding of personalisation capabilities and marketing automation best practice.
• Demonstrable experience understanding and working with complex customer data
• Knowledge of digital tracking tools such as Adobe Analytics, Google Analytics, and marketing tags (DoubleClick, Facebook, GoogleAds, etc).

 
 Applications close 6th January 2025 at 11:59pm

About Us

We're IAG, the largest general insurance group in Australia and New Zealand. Our family of brands turns the IAG purpose of making your world a safer place into action by helping, supporting ambitions and making insurance accessible.  
As part of IAG you'll enjoy a world of career opportunities, a purpose-led place focused on creating connection and belonging, and where you can create meaningful impact every day. We celebrate all viewpoints shaped by life experiences and culture and are guided by the knowledge and voice of Aboriginal and Torres Strait Islander peoples, businesses, and communities. We collaborate on Indigenous-led solutions that enable growth and create meaningful change for our customers and employees.

Learn more about who IAG is here.
  
   

Joining IAG you’ll have access to:  

• Boosted superannuation with 13% as standard 
• 5 myLeave days per year on top of annual leave
• Up to 50% off personal insurance, including home and motor insurance 
• Work from home and many more flexibility options with myFlex  
• Industry-leading 20 weeks paid parental leave, available from the day you start, for both primary and secondary carers
• Energy transition opportunities to help us be net zero by 2050 
• Community volunteer days and team volunteer activities
• Award-winning recognition and reward program

While our team takes a well deserved break, we encourage you to apply for the positions we have advertised. Please note that the recruitment process will resume in the new year. Your applications are important to us, and we appreciate your patience. Happy holidays!