Brand Communications Specialist
Sydney, NSW, AU
Have meaningful impact as a Brand Communications Specialist
As part of the largest insurance group in Australia and New Zealand, we’re here for you.
YOUR ROLE
Are you passionate about shaping the narrative of leading, purpose-led brands and driving impactful earned media campaigns? We are looking for a dynamic professional to take on the exciting challenge of managing earned media campaigns for IAG’s consumer brands, including NRMA Insurance – Australia's most trusted insurance brand.
In this role, you’ll work closely with the Principal Brand and Content, overseeing end-to-end proactive earned media campaigns.
You will partner with the Marketing and Customer Experience team, offering strategic reputational advice and seizing earned media opportunities. You'll manage external communications agencies in delivering campaigns while developing media briefings and providing coaching to internal spokespeople for successful media interviews. You'll also liaise with external brand and charity partners, ensuring seamless joint announcements and media campaigns to elevate partnerships and support community impact goals.
You’ll collaborate across teams, including Marketing, Community Impact and Employee Communications, to deliver integrated campaigns.
Your role will extend into digital, where you'll work cross-functionally to bring proactive communications to life across a range of digital platforms. You'll be at the heart of tracking and measuring the impact of these campaigns while crafting engaging content for IAG’s digital channels, including its newsroom and LinkedIn page.
This is a unique opportunity to make your mark in a supportive, innovative, fast-paced environment where your skills will help elevate IAG’s consumer brands’ presence.
This is a 12-month fixed term opportunity based in Gadigal Country (Sydney).
ABOUT YOU
The ideal candidate will have the following skills and experiences;
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A minimum of 5-6 years’ experience in-house or agency PR.
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Consumer brand communications experience and excellent news sense.
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Exceptional writing and media relations skills.
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Experience managing integrated communications campaigns.
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Ability to manage competing priorities and demonstrate resilience under pressure.
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Ability to build effective working relationships with, media and internal and external partners.
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Excellent attention to detail.
Applications close, Wednesday 5th March 2025.
Joining IAG, you’ll have access to:
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Boosted superannuation with 13% as standard
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Up to 50% off personal insurance, including home and motor insurance
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5 myLeave days per year on top of annual leave
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Work from home and many more flexibility options with myFlex
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Dedicated career growth programs, including the award-winning IAG Academy
ABOUT US
We’re part of the largest general insurance group in Australia and New Zealand. Together our family of brands turns the IAG purpose of making your world a safer place into action by helping, supporting ambitions and making insurance accessible.
We’re guided by the knowledge and voice of Aboriginal and Torres Strait Islander peoples, businesses and communities. Collaborating on Indigenous-led solutions that enable growth, develop resilience and create meaningful change, and support the leadership development of our Indigenous employees.
As part of IAG, you'll enjoy a world of opportunity, growth and stability and work in an environment that celebrates all viewpoints shaped by life experiences and cultures. Together we're passionate about social issues, climate change resilience, big tech and being an inclusive workplace.
We’re ready for you. Apply today.
Learn more about who IAG is here.